Using UTM Parameters in Push Notifications

UTM (Urchin Tracking Module) parameters are special query strings that you add to the end of your URL. When users click on these URLs (for example, from a push notification), the UTM tags are picked up by your analytics tool, enabling powerful campaign tracking.

By adding UTM parameters to your notification URLs, you gain deeper insights into:

• Which push notification generated the most clicks
• Which campaigns drive the most conversions
• What content works best with your audience

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How to Enable UTM Parameters in AlertWise

1. Go to the Send Notification section in your dashboard.
2. Click the “Enable UTM Parameters” toggle.
3. Once enabled, a set of input fields will appear to define your UTM values.
4. Fill in the fields as per your campaign requirements.
5. When the notification is sent, the system automatically appends these UTM tags to your URL.

List of UTM Parameters

Parameter	Required	Description	Example
utm_source	✅ Yes	Identifies the source of your traffic – where the click came from.	utm_source=alertwise
utm_medium	✅ Yes	Specifies the channel used – such as push, email, or social.	utm_medium=push
utm_campaign	✅ Yes	Identifies the name of your marketing campaign.	utm_campaign=summer_sale
utm_term	❌ No	Used to track keywords, especially in paid search campaigns.	utm_term=running+shoes
utm_content	❌ No	Differentiates variations of content or CTAs within the same campaign.	utm_content=cta-button1

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Explanation of Each Parameter

1. utm_source

Identifies where the traffic originated from.
Example: utm_source=alertwise
Use this to label the source, such as alertwise, newsletter, facebook, etc.

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2. utm_medium

Describes the type of traffic or channel.
Example: utm_medium=push
For AlertWise push notifications, push is a common value.

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3. utm_campaign

Represents the name of the marketing campaign.
Example: utm_campaign=summer_sale
This helps you distinguish between different marketing efforts like sales events or product launches.

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4. utm_term (Optional)

Tracks search terms or targeted keywords.
Example: utm_term=sneakers
Mostly used in PPC campaigns, but can also label user interests or segments.

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5. utm_content (Optional)

Used to A/B test or differentiate multiple links within the same campaign.
Example: utm_content=cta1
You can test two buttons or creatives and track which one gets more clicks.

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Example UTM-Tagged URL

Below is an example of a URL you might include in a push notification:

https://yourwebsite.com/landing-page?utm_source=alertwise&utm_medium=push&utm_campaign=summer_sale&utm_term=shoes&utm_content=cta1