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Audience

An audience consists of one or more users you want to send a message to. Effectively managing your audience helps in delivering the right message to the right users at the right time.

Creating an Audience

You can create an audience using different methods depending on how you send notifications:

  • From the Dashboard: Define an audience using segments and audience groups.
  • From the API: Build an audience dynamically using segments, filters, or aliases.

Key Components of an Audience

  • Subscribers – Users who have opted in to receive notifications.
  • Segments – Groups of users categorized based on behavior, location, or device type.
  • Audience Groups – Predefined sets of users for easy targeting.

Why Audience Management Matters?

  • 🎯 Personalized Messaging – Deliver relevant content to users based on their interests.
  • 📊 Better Targeting – Improve efficiency by reaching the most relevant audience.
  • 🚀 Higher Engagement & Conversions – Send timely and effective notifications.

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Audience Groups

Discover how to organize users for targeted messaging.

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Segments

Understand how to create and manage user groups.

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