Subscription Analytics
The Subscription Analytics provides insights into subscriber growth and retention trends. It helps you track new subscriptions, unsubscribes, and audience demographics, allowing you to refine your push notification strategy for better engagement.
Subscription Overview
This section provides a high-level summary of subscription activity, helping you track subscriber growth and churn over time.
Subscription Trends Graph
The Subscription Trends Graph visually represents new subscribers and unsubscribers over time.
📅 Select Time Period
Use the dropdown menu to filter data based on different timeframes:
- Last 7 Days
- Last 30 Days
- This Month
- Last Month
- Last 3 Months
- Last 6 Months
- This Year
- Last Year
- Custom Range (Manually select a date range)
📊 Graph Parameters
The graph displays the following metrics, which can be toggled on/off for a customized view:
- New Subscribers – Number of users who opted in to receive push notifications.
- Unsubscribers – Number of users who opted out of notifications.
Demographic Overview
The Demographic Overview section provides four pie charts that break down subscriber data by key factors, helping you understand audience distribution.
- Country Breakdown: Displays the percentage of subscribers from different countries.
- Browser Breakdown: Shows the percentage of subscribers using different browsers.
- Device Breakdown: Indicates the types of devices subscribers are using.
- Operating System Breakdown: Shows the distribution of subscribers across operating systems.
Why Use Subscription Analytics?
- Track Subscriber Growth – Understand how your audience is evolving.
- Monitor Unsubscribes – Identify trends and reasons for drop-offs.
- Improve Targeting – Use demographic insights to send more relevant notifications.
- Optimize Engagement – Adjust messaging based on device, browser, and OS preferences.