Skip to content
AlertWise

Overall Summary

The Analytics Overview provides a comprehensive performance summary of your push notification campaigns, including total subscribers, notifications, delivery metrics, and user engagement.

Overview Section

The Overview section displays key metrics comparing current data with the previous 30 days.

Example -

Analytics overview section

Interactive Graph Section

The Graph Section provides a visual representation of key metrics over time.

📅 Select Time Period

Use the dropdown menu to filter data based on different time periods:

  • Last 7 Days
  • Last 30 Days
  • This Month
  • Last Month
  • Last 3 Months
  • Last 6 Months
  • This Year
  • Last Year
  • Custom Range (Manually select a date range)

📊 Graph Parameters

The graph can display the following metrics, which can be selected or de-selected:

  • New Subscribers – Number of new users subscribed during the selected period.
  • Unsubscribes – Number of users who unsubscribed.
  • Notifications Sent – Total number of push notifications sent.
  • Sent (Subscribers) – Notifications sent to active subscribers.
  • Sent (Unsubscribes) – Notifications sent to users who later unsubscribed.
  • Delivered (Subscribers) – Successfully delivered notifications.
  • Clicked – Number of notifications that users clicked.

Analytics graph section

Daily Performance Table

The Daily Performance Table provides a breakdown of key metrics on a day-by-day basis.

Explanation of Columns

  • Date – The recorded date of the analytics data.
  • Sent – Total notifications sent.
  • Viewed – Number of notifications seen by users.
  • Clicked – Number of notifications clicked.
  • CTR (%) – Click-Through Rate (CTR) = (Clicked ÷ Sent) × 100
  • New Subscribers – Users who subscribed on that date.
  • Unsubscribed – Users who unsubscribed after receiving notifications.

Daily Performance Table

Key Benefits of Analytics Overview

  • Real-time Performance Tracking – Monitor subscriber growth, engagement, and campaign effectiveness.
  • Customizable Reports – Select specific timeframes and toggle data points for better analysis.
  • Optimize Engagement Strategies – Identify trends and improve push notification targeting.